In a world inundated with information, the media is often seen as a conduit for knowledge and ideas, shaping public perceptions through various channels. However, this seemingly omnipotent force is not without its shortcomings, notably in the realm of misrepresentation.

Taylor Monteau, a member of the Chippewa Cree Tribe of Rocky Boy, Montana, and the Onondaga Tribe of Haudenosaunee Iroquois Six Nations, sheds light on the pervasive misrepresentation of Indigenous peoples in the media, a phenomenon she believes has persisted since the dawn of media itself.

Monteau points to historical examples such as old westerns, where Indigenous people were often depicted as ‘savages’ or a ‘dying breed.’ She also highlights contemporary instances, citing the misrepresentation of the Dakota Access Pipeline protests, a movement largely led by The Standing Rock Sioux and other tribes, concerned about the environmental impact on their lands and water supplies.

Despite recent strides in minority representation on screen, a closer look at Nielsen data for the 2021-2022 TV season reveals a stark reality. While 78% of the top 1,500 programs claim some inclusivity, Indigenous groups represent a mere 0.1% of total broadcast representation.

Monteau attributes this to colonialism, stating, “[We] pose a threat to the colonial agenda. Our very existence is antithetical to the goals of capitalism, of privatization, of white supremacy.”

The historical context of the strained relationship between Native tribes and colonizers, began with the English pilgrimages in 1607, further emphasizes the deep-rooted issues. As colonists moved westward, Native peoples were subjected to violence, relocation, and removal, leading to the establishment of reservations where many tribes reside today.

Treaties between the U.S. government and tribal nations highlight the broken promises and the contemporary significance of Native issues. But despite the urgent nature of these issues, media coverage remains notably scarce.

The lack of reporting is attributed to racism and media bias, with surveys indicating that a significant portion of the general public believes Native Americans don’t experience discrimination today. The invisibility of Native cultures in mainstream media contributes to biased perceptions, perpetuating stereotypes and erasing contemporary Native experiences.

So, what can society do to combat this trend? 

Beth Wright, a staff attorney at the Native American Rights Fund, emphasizes the importance of focusing on the accomplishments and achievements of Indigenous peoples in media coverage.

Monteau suggests uplifting Indigenous voices, emphasizing the value of their knowledge, sciences, and philosophies. Cynthia Miller-Idriss, author of Hate In The Homeland, encourages raising awareness and discussing these issues, believing that people being made aware is the first step toward change.

Sources:

Tay Monteau, 21, English major with a minor in Indigenous Studies at Colorado State University in Fort Collins, CO

Beth Wright, Staff Attorney for Native American Rights Fund (NARF)

Cynthia Miller-Idriss, author of Hate In The Homeland.

https://variety.com/2021/tv/news/representation-high-inaccurate-diversity-nielsen-1235129378/